WHAT IS MOTION GRAPHICS? A COMPREHENSIVE GUIDE TO ITS BASICS AND USES

Motion graphics is one of the dynamic forms of visual communication in the field of media and arts, if words are out of expression, one could follow this with the correct movement. Often seen in advertising, digital marketing, and social media content, it helps to reciprocate an engaging story that conveys information in an effective and collective form.

While many people are familiar with the term “motion graphics”, this particular field seems to have evolved significantly into what we now refer to as motion design, a more advanced version that combines animation, storytelling, and innovative advancement, which produces compelling visuals. Now the question is, what is Motion Graphics about, how can you learn, what you can do with it, and what are its certain perks that you can reap by simply incorporating it in your career pathway.  

Motion graphics' definition is pretty simple and straightforward; it takes a notch up in motion design simply by integrating elements and components such as 3D animation, kinetic typography, and VFX to create an experience like never before. As the time goes by, we see a surge in the demand for digital content, which continues to grow, the need for the skilled motion designers who can draft a compelling visual seems to be greater than ever.

So if you are highly interested in mastering your skill, our very own Motion Design Program at 3dsense Media School provides a perfect base that you need. Your one-stop solution for everything creative. Now with time, we see a hike in the usage of graphic elements which builds a broader and deeper understanding of the content. 

So, starting with its origin, motion graphics can be tracked back in the days of the initial 20th century, where filmmakers experimented with different animated typography and visual effects. Famously known designers such as Saul Bass took it on a new perspective in the 1950s and 1960s with his iconic movie sequels such as Psycho and Vertigo, setting the stage for motion graphics as more inclined towards storytelling.

With time, we saw improvement and advancements in software, especially in the subdomain of motion graphics. The introduction of computers and digital software in the very late 20th century led to the rise of a modern motion design to what we see now, seamlessly integrating live-action footage with user interfaces, creating an interactive experience. Now we can see a major curve in the motion graphics trends as compared to the previous years. 

You must have heard about animated infographics, but the terms motion graphics and animations are usually shared, but bear in mind that they have their very own distinctive features. Motion graphics involve tracking the movement of graphical elements such as shapes and images to create the most engaging visuals. Commonly used in advertising, DIY videos, explainer videos, and UI animations. On the other hand, animation, from a broader perspective, includes everything from hand-drawn animation to 3D character animation. Motion graphics is usually considered a subgroup of animation, but in reality, motion design incorporates both, graphics and animation principles to create visuals with much deeper storytelling capabilities. 

To master any skill set, one should be proficient in industry-standard software. Here are some of the most hand-picked tools used by professionals that you can explore:

• Adobe After Effects: The backbone of motion graphics, used for creating compelling effects and animations.
• Cinema 4D: A powerful tool for 3D motion design and rendering.
• Adobe Premiere Pro: Essential for high-end video editing and post-production workflows.
• Blender: A free and open-source 3D animation and motion design software.
• Illustrator & Photoshop: Used for creating vector art and static graphics that can later be animated.
• Houdini: Advanced software for complex visual effects and procedural animation.

Creating the most stunning visuals requires more than just software. A strong design principle, storytelling, timing, and most of all, consistent practice are essential to helping you grow exponentially. Here are a few key tips for beginners to keep in mind:

• Get to know the basics of animation. Learn key animation principles such as easing, anticipation, and timing to make your movements feel alive and natural.
• Focus on what you are communicating. Even if you're crafting a public awareness message, it should have a bold and clear narrative that resonates with the audience.
• Select the right set of colors and typography to enhance the overall design.
• Master keyframes and graph editors to create smoother animations.
• Experiment with 3D elements to add depth to your animations, making them more visually engaging.
• Stay up to date with the latest tech trends and tools in motion design.

Note: A steep learning curve is the right path to success. We believe in creating the most engaging visuals by keeping the creative process in constant flow.

As the year progresses, the demand for motion artists and motion designers continues to rise across multiple industries. Here are some career opportunities you can look forward to:

• Motion Designer
• UI/UX Motion Designer
• Visual Effects Artist
• Broadcast Designer
• Advertising & Marketing Creative
• Freelance Motion Designer

One key element to keep in mind, regardless of which career path you choose, is to build a strong and bold portfolio. A well-crafted portfolio showcases your skills and increases your chances of securing higher-paying opportunities and offers.

If you have considered starting your career in motion design, here is a step-by-step guide to help you get started. Remember, practicing is one of the key elements, so make sure that you know the art of motion graphics animation before you hit the road:

• Learn the fundamentals of motion graphics. Develop a deep understanding of graphic design, animation, and storytelling.
• Master the software for animated graphics. Get proper hands-on experience with tools such as Adobe After Effects, Blender, and Cinema 4D.
• Take professional coaching. Enroll in a properly structured program like our Motion Design Program at 3dsense Media School, which can fast-track your learning curve and open doors to industry connections.
• Connect with the pros. Join the design community and attend conferences to stay in the loop.
• Create a strong portfolio that showcases your best motion graphics work.